L. Tedrow was formerly with the US Army as a military broadcast journalist, producing multiple award-winning programs and documentaries for a variety of target audiences and in connection with a number of military missions. She is a three time Department of Defense Thomas Jefferson Award Recipient, Crystal Communicators Award winner and the winner of the US Army Europe Broadcast Journalist of the Year, and the recipient of over a dozen US Army Keith L. Ware Awards in radio and television.
Ms. Tedrow has managed campaigns that have delivered results for some of the most critical missions in the world.
She is a strategic communications expert, specializing in mass media and public relations campaigns in conflict, post conflict and developing countries, with over 25 years’ experience in the global media, marketing and business development.
She has negotiated and managed multi-million-dollar deals in the Middle East, Africa, Central Asia and Europe with governmental agencies, non-governmental agencies and private organizations, and in that capacity, also managed international due diligence investigations and contract procurement processes to protect government agencies.
Ms. Tedrow developed and implemented the largest US strategic communications campaign in the Middle East in connection with a project that involved international messaging and international security interests with results that provided enhanced global security.
Following her campaign work, she developed a TechServe branch in the UK and expanded its business to the Middle East and Central Asia, generating over US$20.6 billion in contracts.
In 2012, she formed Omnia, now Evoke, an international advisory solution for clients that implements strategic communications campaigns and advice to global companies with interests in conflict zones, hostile environments and developing nations, in addition to international commercial markets. Evoke has a proven track record of transforming client messaging and how organizations interact with clients, customers and employees on digital and traditional marketing mediums through a holistic approach. Evoke has been instrumental in helping some of the largest organizations in the world rebrand, pivot, manage their brand and expand market share in numerous sectors including for luxury retail, defense, logistics, pharmaceutical, renewable energy, oil & gas, financial services, legal services and government organizations.
COUNTRIES OF EXPERTISE
AREAS Of expertise
Strats-Comm, International Due Diligence, Network Analysis and Link Analysis, Business Intelligence, Crisis Communications and Public Relations, Risk Assessments
